Dec. 14, 2025

Rob Harris talks to Reggie James on HubSpot, AI, and Why Websites Aren't Going Anywhere

Rob Harris talks to Reggie James on HubSpot, AI, and Why Websites Aren't Going Anywhere

Website traffic patterns are changing. Website importance isn't.

Rob spent eight years as an in-house developer working with clients. Three years ago, he founded Betta Webs and committed entirely to specialising in HubSpot.

We discussed that decision, what is genuinely useful in HubSpot's AI toolkit, and why the "websites are dead" crowd have it backwards.
What we covered:
01:03 - How Rob went from custom CMS to WordPress to HubSpot at an agency, then freelancing on the side before starting Betta Webs
02:54 - Why he picked HubSpot in 2020 when their drag-and-drop CMS got good and "not many people were doing it"
04:43 - The whole "you don't own your site on SaaS platforms" thing - Rob points out you don't really own WordPress either, you're still paying forhosting
06:27 - HubSpot AI tools that work (customer support agent, content remix) and the ones Rob hasn't bothered with yet (AI-generated pages)

10:15 - Why he builds sites with modular drag-and-drop components - lets marketers publish landing pages without waiting on developers
13:18 - Why "you don't need a website" is broken logic - AI needs to scrape data from somewhere, and that somewhere is usually websites

15:49 - Your website traffic is probably dropping. Your website's value as a due diligence asset isn't.
17:10 - What Rob's into outside work: YouTube, Netflix, waiting for Stranger Things season 5
--------------------------------Rob Harris - Betta Webs
Web: https://bettawebs.com/
LinkedIn: https://uk.linkedin.com/in/robharris17
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#robharris #bettawebs #reggiejames #digitalclarity #gtm #hubspot #b2b #webdesign